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Built on Prodx

Built on Prodx

What Happens When The Data Is Right

Perfect data powers and empowers everything. Prodx APIs work with accurate, enriched, consistently structured information across every touchpoint — from the product detail page to the sponsored placement to the cross-sell prompt at checkout.
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APIs

Your tools are only as good
as the data feeding them.

Built and proven for grocery, powered by production-ready data.

Search API
Search that actually works

Your customers search for what they want and get something else. Our Search API runs on 100,000+ structured attributes per product. It understands that “organic whole milk” is not “organic cookies.” Searches convert because the data behind them is complete.
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Recommendations API
Personalization that converts

Generic recommendation engines guess. Ours works. The difference is data depth: whole-store product intelligence across every department, not just the categories with clean data. Recommendations are accurate because the attributes are accurate.
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Substitutes API
Substitutions that make sense

A shopper’s item is out of stock. Your system suggests something irrelevant. Trust drops. Our Substitutes API matches on deep product attributes, not just category proximity, so the replacement a customer sees is one they would actually choose.
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Categories API
Categories powered by real data

Category management, retail media targeting, promotional optimization: all of it depends on structured product taxonomy. When the taxonomy is right, retail media drives 5x revenue growth. When it is wrong, you are optimizing noise.
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Variations API
Variations that differentiates

A shopper finds the right yogurt but wants a different size. Or the right detergent but in pods instead of liquid. Our Variations API links product variants together across size, flavor, form, scent, and other attributes. Shoppers stay on the page and find exactly what they need.
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Economical API
Alternatives that make value obvious

Price-conscious shoppers do mental math in the aisle. Online, they can’t. Economical API returns value-ranked alternatives for any product, each with per-unit pricing, total savings, and quantity context. Shoppers instantly see which option gives them more for their money.
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Purchases API
Turn purchase history into smarter shopping

Shoppers struggle to quickly find previously purchased items. The Purchases API structures and surfaces past behavior in real time. Customers can reorder faster and see more relevant results—driving repeat purchases and retention.
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Complements API
Surface products that naturally belong together

Shoppers often miss relevant add-ons due to weak recommendations. The Complements API connects products using real relationships, not guesswork. This helps shoppers discover what they need—naturally increasing basket size.
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Affinities API
Understand what shoppers are likely to want next

Generic recommendations fail to reflect real shopper behavior. The Affinities API identifies deeper product relationships based on actual patterns. This creates more intuitive experiences that increase engagement and conversion.
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Discover API
Help shoppers find what they didn’t know they needed

Limited discovery keeps shoppers stuck in familiar choices. The Discover API surfaces relevant products based on behavior and context. Shoppers explore more confidently—boosting engagement and basket value.
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Diets & Lifestyles API
Make lifestyle-based shopping effortless

Shoppers struggle to find products that match dietary needs. The API standardizes attributes like organic, vegan, and gluten-free. This enables accurate filtering—reducing friction and building trust.
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Quantities API
Standardize product quantities across your catalog

Inconsistent quantity data leads to confusion and poor comparisons. The Quantities API normalizes units and formats. This ensures accuracy—improving usability and trust.
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Impulses API
Capture high-intent moments that drive revenue

Digital experiences miss key impulse-buy opportunities. The Impulses API surfaces relevant products at moments like cart and checkout. Shoppers add more items instantly—lifting average order value.
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Collections API
Keep product groupings fresh and relevant

Manual collections become outdated and hard to manage. The Collections API dynamically generates and updates groupings. Shoppers always see relevant products—improving discovery and efficiency.
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Autocomplete API
Guide shoppers to the right search faster

Typing friction and weak suggestions slow users down. The Autocomplete API delivers intelligent, real-time suggestions. Shoppers find products quicker—reducing search drop-off.
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Filters API
Show the right filters at the right time

Static filters overwhelm shoppers with irrelevant options. The Filters API dynamically adjusts based on results. Shoppers refine faster—reducing friction and improving search success.
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Equivalent API
Make product comparisons clear and accurate

Shoppers struggle to compare products with inconsistent data. The Equivalent API standardizes comparisons across quantities and attributes. This builds confidence, helping shoppers choose faster.
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Bundles API
Create bundles based on real shopper behavior

Static bundles rarely match what shoppers want. The Bundles API builds dynamic groupings using real basket data. Shoppers discover complete solutions, driving higher basket value.
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Names API
Standardize product names across your entire catalog

Inconsistent naming confuses shoppers and hurts search. The Names API delivers clean, standardized product names. Shoppers find and recognize products faster, improving accuracy and trust.
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Predictions API
Predict what shoppers need before they search

Shoppers often forget frequently purchased items. The Predictions API uses purchase patterns to anticipate needs. Timely reminders drive repeat purchases and larger baskets.
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The data infrastructure everything runs on.
Product data infrastructure for America's leading grocery retailers.
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